Google Doesn’t Like Farming


Last week Google took another shot at improving the quality of its search results with a new update to its algorithm. According to a blog post by Matt Cutts (Principal Engineer) and Amit Singhal (Google Fellow), the goal of the latest update is to “reduce rankings for low-quality sites – sites which are low-value add for users, copy content from other websites or sites that are just not very useful.”

A Few Great Articles from the Last Week


There are some weeks when there just aren’t all that many great blog posts or newsletter articles on the affiliate and online marketing industries. But, this week I came across a number of really interesting posts. So, I thought I would share some of my favorites as the week comes to an end.

Is Blogging Becoming Old-School?


Remember back to the old days (you know, like six or seven years ago), when blogging was on the cutting edge of the online world? For a while it seemed like everyone had a blog. But apparently, the bloom is off the blogging rose, at least for today’s kids.

The New York Times had an interesting article this week, discussing a recent Pew Research Center study showing that blogging among 12-17 year olds fell by 50% from 2006 to 2009.

Meet us at LeadsCon


Meet the affiliate.com crew at LeadsCon next week. Be sure to swing by exhibit T-12 during the show to say hello.

A Tale of Two CDs


It’s been almost a year since I joined affiliate.com and took the plunge into the world of affiliate marketing. As I only knew a superficial amount about the industry before I started here, I knew that there was going to be a lot to learn. Little did I know that in my new role, I would become a sounding board, business partner, friend, and even a teacher to some my affiliates. Many of the affiliates that I came to work with initially had just started in the business, much as I had. As with any new business relationships, you learn that some individuals are naturals and can pick things up quickly while others struggle to grasp the fundamentals.