affiliate.com Embraces DirectTrack-X

PITTSBURGH – August 7, 2012 – Direct Response Technologies, the architect of the DirectTrack® affiliate marketing platform,announced that affiliate.com, a veteran leader in online performance marketing, strengthened its relationship with the DirectTrack® affiliate marketing platformby authorizing an extended contract. The decision to extend the agreement is based onthe reliability, scalability, and international reach of DirectTrack, as well as the performance and unmatched usability of the new DirectTrack X affiliate marketing platform.

“After our extensive evaluation of their new, more powerful data center and in-depth assessment of the DirectTrack X affiliate marketing platform, we determined that a long-term contract was in our best interest,” said Scott Richter, chief executive officer at Media Breakaway. “Not only is Direct Response Technologies a pioneer in our industry, the company continues to offer the innovation and thought leadership that the performance marketing industry needs in order to transition into a mainstream media channel.”

DirectTrack X is the next generation of the world’s most comprehensive performance marketing and affiliate tracking solution. As one of the first clients to gain access to the new platform, the affiliate.com team has seen a noticeable improvement in its work performance when compared to its use of legacy DirectTrack.

“This is not your mother’s DirectTrack,” quipped Richter. “The interface is amazing, and it’s obvious that the DirectTrack team put the user experience at the forefront of the re-design.”

The new DirectTrack X interface is simple to use, easy to navigate, and personalized for each user. The user experience is designed for speed; providing streamlined access to relevant data and driving maximum productivity for both experienced and novice users alike. The architecture, reengineered from the ground up, provides advanced tools and features for a superior user experience.

“We value our relationship with Scott Richter and affiliate.com and are excited to begin the next phase of our mutually successful partnership,” said George Bordo, general manager at Direct Response Technologies. “Over the years, we’ve worked collaboratively and leveraged our collective knowledge and expertise to create many of the features that are now commonplace in performance marketing. Their input on the DirectTrack X project has been invaluable.”

To learn more about DirectTrack X or the company’s new data center, visit the DirectTrack team at Meet Market table #144 at Affiliate Summit East on August 12-14 in the Hilton New York City. affiliate.com will be at Meet Market Table #53 and booth #100 in the exhibit hall.

About Media Breakaway, LLC
Media Breakaway, LLC is an industry leader in online performance marketing, delivering full-service, results-oriented solutions. affiliate.com, a division of Media Breakaway, LLC, is one of the leading CPA lead-generation affiliate networks. The Parking Place, a division of Media Breakaway, LLC, provides monetization alternatives for domain parking and international redirects. Data Overdrive, a division of Media Breakaway, LLC, offers email list management solutions. Visit www.mediabreakaway.com, www.affiliate.com, www.theparkingplace.com or www.dataoverdrive.com for more information.
For further information about Media Breakaway, LLC or any if its divisions, please contact Jaclyn Charles at 720-929-2492

About Direct Response Technologies
Direct Response Technologies, the architect of the DirectTrack® affiliate marketing platform, provides best-in-breed technology to the world’s most powerful performance marketing and affiliate programs. Global merchants and networks choose Direct Response Technologies for the reliability, scalability, and accuracy of its solutions. For more information about Direct Response Technologies or DirectTrack, visit www.directtrack.com or call (866) 773-4460.

DirectTrack is a registered trademark of Direct Response Technologies. All other trademarks and registered trademarks are trademarks of their respective owners.

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