WESTMINSTER, Colo., Feb. 24, 2014 (GLOBE NEWSWIRE) — Media Breakaway, LLC, a leader in online performance marketing, is excited to announce that they have selected and launched the Cake enterprise platform to track, optimize and provide strategic insight into the performance of its affiliate channels on affiliate.com and redirect.com
Since its inception in 2001, Affiliate.com has played a leading role in the foundation, growth and innovation of the affiliate industry. Leveraging the CAKE enterprise platform for real-time analytics and quantifiable metrics, Affiliate.com will be able to provide advertisers and affiliates with quality leads and profitable sales, while maintaining complete control over costs.
“CAKE enabled us to instantly enhance the profitability of our publisher network, with its easy to use real-time dashboard, insightful analytics and scalable infrastructure to promote our multi-channel growth,” said Scott Richter, CEO of Affiliate.com.
CAKE offers a powerful software-as-a-Service (SaaS) enterprise solution, which has been the industry standard for ad networks, brands and agencies to measurably improve and optimize internet advertising spend. The internet advertising market, according to the Interactive Advertising Bureau (IAB), had U.S. revenues of $36.6B in 2012, and is expected to grow to $42.5B during 2013. The CAKE platform also supports multiple languages and currencies so online marketers can track the performance of their marketing campaigns and better target their digital spend on a global scale.
“The CAKE enterprise solution enables smart decision making on the part of advertisers and publishers looking to effectively monetize their traffic in an ever evolving affiliate ecosystem,” said Jeff McCollum, President of CAKE. “Affiliate.com is leveraging the power of CAKE’s enterprise platform to determine the success of their marketing investments, track the lifetime value of their customer acquisition and provide a holistic approach to managing their performance marketing operations in a single dashboard.”
Media Breakaway, LLC is an industry leader in online performance marketing, delivering full-service, results-oriented solutions. affiliate.com, a division of Media Breakaway, LLC, is one of the leading CPA lead-generation affiliate networks. The Parking Place, a division of Media Breakaway, LLC, provides monetization alternatives for domain parking and international redirects. Data Overdrive, a division of Media Breakaway, LLC, offers email list management solutions. Visit www.MediaBreakaway.com, www.affiliate.com, www.TheParkingPlace.com or www.redirect.com for more information. For further information about Media Breakaway, LLC or any if its divisions, please contact: Kacy Manning at +1 720-929-2482
CAKE, owned and operated by Accelerize New Media, Inc. (OTCBB: ACLZ), is a marketing technology company providing a comprehensive enterprise suite of innovative business intelligence tools for the performance marketing industry. The company has also now launched cupCAKE, an affordable solution for small and medium sized affiliate marketers.