Over the past ten years, Advertisers using the CPA (cost-per-action) business model have dealt with countless headaches and spent significant resources dealing with fraud and poor quality. Recently, emerging technologies have made it easier for Advertisers to tighten up their metrics and evaluate traffic on a much more granular level. (Cont.)
Change is probably one of the most common things that people fear (along with public speaking). It’s funny, because we all experience change throughout our lives and careers. Despite its inevitability, many people avoid it like the plague. Those of us in the affiliate and online marketing industry are likely much more accepting of change than the average person – since we actively chose to enter a business where the playing field is constantly evolving. But, even though we deal with change on a regular basis, it is still normal to gravitate toward staying within our comfort zones. Even successful affiliates can find themselves getting comfortable in their chosen niche and not venturing outside of it until the market changes and they have to branch out again to keep their business going.
Here’s how it will work. When you run a search on Google, a little +1 button will begin appearing next to each result – this includes all organic and paid results. When you click on the button, the result will get a little vote from you as to its quality. Right now, there is actually a little pop-up window that will ask you to confirm your +1 selection and give you some options about how your vote is shared with others. Google says they will be rolling out the +1 feature slowly, beginning with English searches on Google.com.
Recently, Facebook began a test that delivers real-time targeted ads, based on user status updates. The test involves a group of 6 million users, so it represents only a tiny percentage of the Facebook universe right now. Chances are you won’t be seeing these tests yourself (unless you happen to be selected for the test group), but here is a quick rundown on how it works.
Facebook will deliver immediate, real-time ads to users based on current status updates. For example, if someone posted “I’m gearing up for some home improvement projects this weekend” they might immediately see an ad or coupon from Home Depot or Lowes.
With ad:tech San Francisco coming up in a couple of weeks (be sure to swing by and see the affiliate.com team at booth #1717), I thought it would be a good time to write an updated post on getting the most out of industry events. Over the years I have been to a lot of conferences and trade shows. Attending various industry events can be a great way to stay up to date on new developments in the space, meet with current and potential business partners, and drive new business. But, getting the best return on your trade show investment (time and money) takes more than just showing up at the show on opening day and hoping for the best. So, I here a few ideas to help you get the most out of ad:tech San Francisco or whatever your next trade show happens to be.
Paris Hotel & Casino
January 15-17, 2017