What is Holding you Back?

Many (probably the vast majority) affiliate marketers share a common dream when they get into the business – quitting their day jobs and making affiliate marketing into a career. Some may have more modest goals of creating a solid stream of recurring revenue every month to supplement their regular income. But, whatever the goal, many affiliates also share another common trait. They haven’t achieved those goals. There are plenty of reasons why an affiliate marketing business may not have become as successful as possible. But, I think that many of those reasons can fall into four categories that can create barriers to achieving success.


Facebook Tests Real-Time Status Ad Targeting

Recently, Facebook began a test that delivers real-time targeted ads, based on user status updates. The test involves a group of 6 million users, so it represents only a tiny percentage of the Facebook universe right now. Chances are you won’t be seeing these tests yourself (unless you happen to be selected for the test group), but here is a quick rundown on how it works.

Facebook will deliver immediate, real-time ads to users based on current status updates. For example, if someone posted “I’m gearing up for some home improvement projects this weekend” they might immediately see an ad or coupon from Home Depot or Lowes.


Make the Most of Your Next Trade Show

With ad:tech San Francisco coming up in a couple of weeks (be sure to swing by and see the affiliate.com team at booth #1717), I thought it would be a good time to write an updated post on getting the most out of industry events. Over the years I have been to a lot of conferences and trade shows. Attending various industry events can be a great way to stay up to date on new developments in the space, meet with current and potential business partners, and drive new business. But, getting the best return on your trade show investment (time and money) takes more than just showing up at the show on opening day and hoping for the best. So, I here a few ideas to help you get the most out of ad:tech San Francisco or whatever your next trade show happens to be.


Google Search Results Get More Personalized

On Thursday, Google took the next step in its continuing efforts to focus on high-quality sites by announcing a new feature that allows users to weigh in on the quality debate and block particular sites from their future search results. A similar feature is available in new search engine Blekko, which allows users to limit their search results to a select group of sites. Another search engine (DuckDuckGo) has chosen to exclude so-called content farm sites from its results entirely. Here is a quick rundown on how Google’s new blocking feature works.


Meet The Typical Person

I ran across an interesting video put together by National Geographic recently that got me thinking about the future of marketing. It is part of a series of stories on the fact that the earth’s population is nearing 7 billion people. There are a number of articles and videos on the site that discuss the implications of this fact on society. The particular video that grabbed my attention was a profile of the most typical person on earth right now, based on averaging all sorts of physical and demographic data from around the world.


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