Optimizing your Affiliate Manager Relationships
Think about your relationships with Affiliate Managers at different networks. Are they all pretty much interchangeable or are there a couple of Affiliate Managers that you prefer to work with? What sets those relationships above the rest? Chances are, you have gotten to know those Affiliate Managers better than the others. Similarly, they have also gotten to know you and your business better than their counterparts at other networks. So, how can you improve all of those relationships and help grow your business even faster?
Remember that your Affiliate Manager wants you to be successful. To a great extent, their success is tied directly to yours. Affiliate Managers with high performing affiliates are recognized and rewarded by their networks. So, a good Affiliate Manager will want to work with you to help you grow your business. Here are a few tips for getting the best value from your relationships with all of your Affiliate Managers.
Make your Affiliate Manager your Advocate at the Network
A good affiliate manager’s goal is to help you grow your business and drive more revenue. With that in mind, they are there to go to bat for you at the network. Whether it is helping you set up a white label campaign, qualify for a payout increase, or get access to a special private offer, your Affiliate Manager can have a big impact on your satisfaction and success with a network. The best way to get this kind of support from your Affiliate Manager is to be proactive and ask for it when you need it. Let them know what you need and how it will help you generate more revenue.
Tap in to their Expertise
Your Affiliate Manager likely works with a number of successful affiliates and has valuable insight into what is working and what isn’t. Does your Affiliate Manager give you recommendations on offers to run, what traffic could work best, or changes you should make to optimize your creatives? Are you asking for this kind of information or do you only call your AM about a specific question or offer? Effectively leverage your Affiliate Manager’s knowledge and you’ll see the benefits in your revenue.
Remember that Relationships are a Two-way Street
All strong relationships have some give and take. There needs to be something in it for both people in order to have a long lasting and effective partnership. Remember, your Affiliate Manager is more than just an order taker or clerk. He or she should be an integral part of your business. This doesn’t mean you have to become best friends with every one of your Affiliate Managers, but building a great relationship is based on more than just occasional conversations about pixel placement or payout questions. Just as your Affiliate Manager should make an effort to get to know you, spend a little time getting to know them, as well. People are a lot happier to go the extra mile to help people they like. This can make a real difference the next time you need your Affiliate Manager to go above and beyond to help you with an issue in your business.
Your affiliate manager can make a huge difference in your success as an affiliate marketer. Work on developing a strong relationship and you will see the benefits in your results.
