The Final Weigh-In!


Sometimes words simply fail to describe the enormity of a situation. This is definitely the case as the Breakaway Fitness Challenge comes to its conclusion. Words like excitement, tension, and drama simply do not do justice to this amazing event.

Our Fitness Challenge call center has been hard at work, fielding calls from fans around the world, everyone wanting to make sure they have the most up-to-the-minute information on the contest. Did Jenny eat the carrot cake she won at our company holiday party? Has Scott published his diet recipe book yet? Is it true that Jenny has hired a personal trainer dream team of Billy Blanks (Tae Bo), Tony Little (Gazelle Trainer), and Richard Simmons (Sweatin’ to the Oldies) to help her with the last few pounds? Is the winner really going to be invited to dinner at the White House?

After the last weigh-in, our contestants each had just a few pounds left to reach the 30 pound weight loss goal. Jenny stepped off the scale with only 4 pounds to go, while Scott had only 2 pounds remaining. There has been an incredible buildup for the grand finale and today’s weigh-in certainly didn’t let us down.

A feverously devoted crowd began gathering late last night. With many fans willing to camp out over Christmas to make sure they had the best seats for today’s final weigh-in. As Scott and Jenny were introduced, the cheering easily drowned out the announcer. However, with our contestants preparing to step on the scale, a hush fell over the crowd – the tension as thick as a slice of carrot cake.

Scott was the first to take his place on the scale. The counter showed that Scott had lost another 9.6 pounds this week for a total weight loss of 37.6 pounds! Team Scott members instantly began a raucous celebration. International team fans were able to listen to the weigh-in on a live conference call. There were immediate reports of dancing in the streets on several Caribbean islands, where Team Scott has a huge fan base.

After the crowd regained its composure, it was Jenny’s turn to weigh-in for the final time. With four pounds to go this week, there was a palpable sense of anticipation. While there were certainly doubters in the crowd, Team Jenny members all seemed confident and assured. When Jenny stepped on the scale, it showed that she had lost 5.2 pounds this week – for a total weight loss of 31.2 pounds!

Pandemonium ensued as fans stormed the weigh-in area to congratulate both of our competitors. In a tremendously hard fought contest, each contestant emerged victorious. At the press conference following the contest finale, both Scott and Jenny were thrilled with the outcome.

“Team Scott has the greatest fans in the world,” said Scott Richter, wiping celebratory champagne from his eyes. “Whether it was putting their physical well-being on the line in the dodge ball arena or regularly dropping off Krispy Kreme donuts on Jenny’s desk, their support was amazing.”

Jenny was equally excited about the contest. “I’m going to Disneyland!” Jenny yelled out in celebration. As a side note, she added “Somebody get me some carrot cake!”

Since both Scott and Jenny reached the 30 pound goal, neither will be required to perform the duties of the loser. However, early in the contest a separate challenge was issued by Missy Ward and Shawn Collins of Affiliate Summit. Discussions are underway to determine the logistics of how they will be “paying up” during the upcoming Affiliate Summit 2007 West in Las Vegas. Stay tuned for further information.

Congratulations to both of our winners! This is an fantastic achievement for both Jenny and Scott and the entire CPA Empire and Media Breakaway team is proud of their success.

We will be announcing the winner of our Breakaway Fitness Challenge Affiliate Contest later this week. Visit www.BreakawayFitnessChallenge.com for more information on the contest to track the challenge from the beginning!

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