The Rise of CPA Networks
The Rise of CPA Networks
March 15, 2006 by: Hollis Thomases
This article by Hollis originally appeared in ClickZ on September 3rd, 2005.
Online advertising is on the rise. With big-brand dollars fueling the marketplace and inventory on top Web sites being gobbled up, you’d think CPA ad opportunities would be declining. Why then are more CPA ad networks cropping up, with the top producer reaping $10-20 million per month in revenues? Networks such as DirectLeads, Affiliate Fuel, CPA Empire, and PrimaryAds. What is it we don’t know or we’re not willing to give credence to? And what are our advertisers potentially missing?
First, let’s establish what a CPA ad network is. After all, isn’t that what an affiliate network is? Yes and no. Like affiliate networks, CPA ad networks rely on publishers who are willing to promote their advertisers’ offers, and both networks call these publishers “affiliates.”
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