The Team at ad:tech London
Here is a quick photo of our team at ad:tech London this week. After the show, our intrepid world travelers will be taking a couple of days to see the sites in France and the Netherlands before heading home to Denver. While they are out and about, we made sure to recommend they sample some of the local delicacies, including Black Pudding, Tripe, Escargot, and Frikandel. We’re looking forward to some interesting food reviews when they return!
5 Lessons from the Financial Industry Meltdown
1. Mind your Metrics – One of the many reasons for our current financial institution situation is that they kept providing loans to consumers, even when the numbers didn’t add up. Affiliate marketers already understand the importance of watching key performance metrics (EPC, ECPM, etc.), but it never hurts to be reminded of what can happen when you stop paying attention to the numbers.
2. Understand Your Business – Experts are saying that one factor in the financial services meltdown is that companies were creating, buying, and selling securities that were, in many cases too complex for them to fully understand. Testing new marketing initiatives is a key to growing your online marketing business, but make sure you understand those new initiatives before jumping in with both feet.
3. Think Short and Long Term – The stock market has been known to reward short term success, over long term viability. Short term gain is a wonderful thing. However, you probably want your affiliate marketing business to be sustainable over the long term, as well. Remember to make your short term initiatives a part of a longer term strategy to take your business into the future.
4. Don’t Throw Good Money After Bad – Not every offer you run or marketing initiative you put in place is going to become a top performer. They key is to identify the ones that have potential and weed out the ones that don’t. Many companies on Wall Street seem to have forgotten this lesson over the past few years.
5. No Trend Lasts Forever – Just because home prices had been rising dramatically year after year, it was a huge mistake to expect that to continue forever. If there is one lesson that the market and our economy teaches us over and over, it is that there are going to be ups and downs and no trend continues forever. This applies to online marketing, as well. An offer that was a top performer last year may very well be replaced with something different this year. Don’t expect your top performing offers from today to stay on top forever.
